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survey by Skyn Condoms last year found that half of 18-34 year-olds have texted naked selfies while 25% have used Snapchat to send nude pictures and 50% of respondents had slept with someone they met online - something Calvin Klein are trying to tap into.
“This campaign is representative of how culture is evolving as we speak.
In perhaps what was the vanguard of risque advertising, Kate Moss’s first campaign for the brand saw her topless and straddling a bare chested Mark Wahlberg. The Herb Ritts shoot provoked endless comment pieces about the state of the youth today - and of course, helped therefore make the images all the more appealing to said youth.
“I had a nervous breakdown,” Moss later said of the shoot. “The Calvin Klein campaigns made a huge impression on the public.
In another image, actress Abbey Lee Kershaw is shown with her hands clasped inside her CK pants.
Meanwhile actress Klara Kristen is pictured with the camera gazing up her dress in a predatory manner to show the underwear between her legs.
The image was blamed for a rise in traffic accidents as male motorists took their eye off the road to gaze at the posters.
This caused the time winds to shatter her into millions of what River Song referred to as "echos" or "splinters" that were dispersed throughout his personal timeline.According to the former, she was "not possible" due to their meetings previously in his personal timeline, with two such encounters seeing her die.Though assured by the empathic psychic Emma Grayling and the TARDIS scanner that Clara was just an "ordinary girl", the Doctor couldn't believe that to be true and thought her to be "the only mystery worth solving".Stephen Lepitak, editor of marketing website The Drum says that while Calvin Klein may once have been renowned for its provocative campaigns, the audience is savvier to the strategy now.“Other brands have caught up and are wise to this as a marketing gimmick and culture has adapted to accept it more than when it was most effective in the 80s and early 90s,” he says.