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Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact.
Most services offer digital messaging, while others provide additional services such as webcasts, online chat, telephone chat (VOIP), and message boards.
Introduction sites differ from the traditional online dating model, and attracted a large number of users and significant investor interest.Online dating services also differ widely in their revenue streams.Some sites are completely free and depend on advertising for revenue.This model also allows users to switch between free and paying status at will, with sites accepting a variety of online currencies and payment options.Most free dating websites depend on advertising revenue, using tools such as Google Ad Sense and affiliate marketing.
Some have a broad membership base of diverse users looking for many different types of relationships.